KENNEL CLUB — Design System Specimen
Pets × B2B SaaS
01 — Philosophy
Philosophy

Professional warmth for the pet care industry.

Kennel Club bridges the gap between clinical reliability and the heartfelt warmth of pet care. The design system pairs vet-navy professionalism with grass-green optimism and fur-tan accents that nod to the creatures we serve. Collar-tag badges, bone dividers, and paw-dot bullets are subtle thematic motifs that keep the brand personality present without undermining trust.

01
Trustworthy
Navy anchors convey clinical-grade dependability
02
Warm & Approachable
Green and tan soften the interface for pet-loving humans
03
Data-Confident
Metrics and badges build credibility at a glance
02 — Color Palette, Patterns & Textures
Color Palette, Patterns & Textures
Warm White #FBF8F4
Vet Navy #1A3050
Collar Red #C0392B
Grass Green #43A047
Fur Tan #C4A66A
PATTERNS
Paw-Dot Grid
Navy Solid
Warm Panel
Collar Stripe
03 — Typography
Typography Scale
Display / 48px Trusted Pet Care Platform
H1 / 36px Veterinary-Grade Management
H2 / 28px Streamline Your Practice
H3 / 22px Feature Highlights
Body / 16px Managing a veterinary practice requires tools as reliable as your care. Kennel Club brings warmth and professionalism together.
Small / 14px Trusted by 2,400+ veterinary clinics, breeders, and pet care facilities across North America.
Caption / 12px Last updated Jan 2026
04 — Layout & Spacing
Spacing Scale
4px — xs
8px — sm
16px — md
24px — lg
32px — xl
48px — 2xl
64px — 3xl
96px — 4xl
05 — Iconography
Iconography
📋
Records
📅
Schedule
📦
Supply
📊
Analytics
💰
Billing
👤
Users
Settings
Verified
🛡
Security
💬
Support
06 — Imagery & Media
Imagery & Media
🐕 Hero Image — 16:9
🐱 Feature Photo — 4:3
📷 Upload Placeholder

Photography should feature warm, natural lighting with pets and veterinary professionals. Prefer candid moments over posed shots. Image placeholders use brand color backgrounds with dashed borders.

07 — Navigation
Navigation
FOOTER
08 — Inputs
Form Elements
09 — Actions
Buttons
10 — Feedback
Feedback
SUCCESS TOAST
✓ Demo scheduled successfully!
ERROR TOAST
⚠ Please fill in all required fields.
INLINE VALIDATION
Please enter a valid email address.
Looks good!
11 — Content Blocks
Content Blocks

Kennel Club transformed how we manage our three-location practice. Patient records sync instantly, our supply costs dropped 22%, and our staff actually enjoys using the software.

Dr. Sarah Chen, DVM

Founder, Paws & Claws Veterinary Group

12 — Data Display
Data Display
METRIC CALLOUTS
2,400+
Veterinary Clinics
98.7%
Uptime SLA
3.2M
Patient Records
40%
Fewer No-Shows
TRUST BADGES
AVMA CompliantAmerican Veterinary Medical Assoc.
HIPAA-Level SecurityEnterprise-grade encryption
SOC 2 CertifiedAnnual audit compliance
🛡
99.9% UptimeGuaranteed SLA
13 — Context Components
Context Components
HERO SECTION
Trusted by 2,400+ Clinics

The Practice Management
Platform Pets Deserve

From appointment scheduling to supply chain management, Kennel Club gives veterinary professionals the tools to focus on what matters most.

FEATURE BLOCKS
📋

Patient Records

Complete medical histories, vaccination tracking, and breed-specific health protocols in one secure dashboard.

  • SOAP notes integration
  • Lab result tracking
📅

Smart Scheduling

AI-powered appointment management that reduces no-shows by 40% and optimizes your clinic's daily workflow.

  • Automated reminders
  • Multi-provider calendars
📦

Supply Chain

Automated inventory management for medications, food, and supplies with predictive reordering built in.

  • Vendor price comparison
  • Expiration alerts
PARTNER LOGO BAR
PetSafe
VetConnect
Royal Canin
Hill's Science
Zoetis
PRICING TABLE
Starter
$79/mo
per provider
  • Up to 500 patients
  • Basic scheduling
  • Patient records
  • Email support
Enterprise
Custom
tailored pricing
  • Everything in Pro
  • Dedicated account manager
  • Custom integrations
  • SLA guarantee
  • On-site training
CTA BANNER

Ready to Modernize Your Practice?

Join thousands of veterinary professionals who trust Kennel Club every day.