WAYPOINT

Travel × B2B SaaS Landing Page — Design System Specimen
51.4772° N — 0.0005° W — SYSTEM REF: WPT-2026
01 — Philosophy

Precision Navigation for Travel Infrastructure

Waypoint draws from the visual language of cartography, flight operations, and route planning. Every element is designed to convey precision, reliability, and global scale — the qualities that enterprise travel operators demand from their infrastructure.

Coordinate Precision

Data-driven clarity with map-grid patterns and coordinate references that reinforce accuracy.

Route Connectivity

Dashed lines, waypoint markers, and connector patterns visualize the interconnected network.

Operational Trust

Clean typography, structured layouts, and muted palettes project enterprise-grade confidence.


02 — Color Palette, Patterns & Textures
Sky White
#F0F4F8
Deep Navy
#0A1628
Route Blue
#1976D2
Marker Red
#D32F2F
Terrain Tan
#A1887F
Route Connector Pattern
Pattern Demos
Timetable Grid
Coordinate System
Route Dot Matrix

03 — Typography
H1 / General Sans 56

Route Optimized

H2 / General Sans 40

Fleet Management

H3 / General Sans 28

Booking Infrastructure

H4 / General Sans 20

Departure Scheduling

Body / Satoshi 16

Streamline your entire travel operations pipeline with real-time route optimization, automated scheduling, and fleet coordination tools built for scale.

Caption / General Sans 12 COORD 51.5074° N, 0.1278° W — DEPARTURE TIME 08:42 UTC

04 — Layout & Spacing
4px — xs
8px — sm
16px — md
24px — lg
32px — xl
48px — 2xl
64px — 3xl
80px — 4xl

05 — Iconography
Waypoint
Route
Add Stop
Origin
Hub
Sync
Compass Accent:
Route Dot (Blue)
Alert Dot (Red)

06 — Imagery & Media
16:9 — Hero / Route Map Photography
Thumbnail — Fleet
Thumbnail — Terminal
Coordinate overlay grid applied to all imagery. Muted, desaturated photography preferred.

07 — Navigation

08 — Inputs

09 — Actions

10 — Feedback

11 — Content Blocks
"Waypoint replaced three separate systems for us. The route optimization alone saved 22% on fuel costs in the first quarter."
Marina Kowalski — VP Operations, TransContinental Rail

12 — Data Display
99.9%
REF: UPT-001
Platform Uptime
2.4M
REF: RTE-042
Routes Processed
340+
REF: OPR-180
Operator Partners
<50ms
REF: LAT-007
Avg Latency
Trust & Certification Badges
SOC 2 Certified
IATA Compliant
ISO 27001
GDPR Ready

13 — Context Components
Hero Section

The Operating System for Travel Infrastructure

COORD 40.7128° N, 74.0060° W — ROUTE COVERAGE: GLOBAL
Real-time booking engines, route optimization, and fleet management for operators who move the world.
Feature Blocks (Waypoint Cards)

Route Optimization

AI-powered pathfinding that reduces transit times by 40%. Real-time re-routing for disruptions.

WPT-01 — Routing Engine

Fleet Coordination

Unified dashboard for vehicle tracking, maintenance scheduling, and capacity management.

WPT-02 — Fleet Ops

Booking Pipeline

High-throughput reservation system handling 100K+ concurrent bookings with sub-second response.

WPT-03 — Booking API
Partner Logo Bar
Airline A
Rail Co
Ferry Grp
Coach Net
Cargo Ltd
Pricing Table
Departure
Starter
$299
/month — billed annually
  • Up to 10K bookings/mo
  • Basic route optimization
  • Email support
  • 3 operator seats
Supersonic
Enterprise
Custom
tailored to fleet size
  • Unlimited bookings
  • Dedicated infrastructure
  • Custom integrations
  • 24/7 dedicated support
  • On-premise option
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